Herebelow is an analysis of the results.
The big guns
The traffic levels are very much below those of mainstream operations.
Yet a few sites dominate the pack. This is partly due to their early appearance on the Web (Wine Spectator, Wine lovers page). It is also partially because they have the weight of an offline publication behind them (Wine Spectator, the New York Times, Wine Advocate).
In the last few years the web offer has immensely diversified. Everybody and their wine supplier now has a blog.
There now are many quality wine critics who comment on line. Some belong to the mainstream media, others not.
You can have your voice too and this is good for eveybody — except some big brands.
In this pack of numerous wine websites, however, some rise steadily by virtue of:
- producing consistently good content that people want to read;
- or being regularly cited by their peers.
How to participate
For a website to be eligible to the next issue of the Cellarer wine directory, the below conditions must be met:
- The main topic should be wine.
- Producing estates and wine sellers are excluded. Some of them run wonderful websites but the type of information is different.
- Either the PageRank is at least 4 or the number of visitors is at least 1,000 per month.
If you disagree with the directory criteria, please comment below or e-mail me.
Here are the criteria I use for ranking the sites. You can follow the directory evolution by subscribing to the feed on websites or by subscribing to the mailing list about website optimization.
Tags: big guns, challengers, discrepancy, mainstream media, new york times, offline publication, pagerank, quality wine, traffic levels, vinography, website popularity, wine advocate, wine critics, wine directory, wine lovers, wine sellers, wine spectator