The ecosystem of wine websites

I enjoy reading websites about wine; I came to discover that there are a lot of good ones. This article is a resource for you to find interesting sites.

I have performed website appraisal on 310 sites and I have ranked only the 130 ‘best’.

Herebelow is an analysis of the results.

The big guns

Two Fort Riley soldiers compete in the 2005 Best Ranger CompetitionThe traffic levels are very much below those of mainstream operations.
Yet a few sites dominate the pack. This is partly due to their early appearance on the Web (Wine Spectator, Wine lovers page). It is also partially because they have the weight of offline publications behind them (Wine Spectator, the New York Times, Wine Advocate, Dr. Vino).

In the last few years a few authors made their way to the top. One is Gary Vaynerchuk. He steadily rose by virtue of:

  • producing consistently good content that people want to consume;
  • and being regularly cited by their peers.


The recent holiday season has clearly favoured these big site brands. You can expect challengers to rise in the next installment in April.
In the last few years the web offer has immensely diversified. Everybody and their wine supplier now has a blog. There now are many quality wine critics who comment on line. Some belong to the mainstream media, others not. You can have your voice too and this is good for everybody — except some big wine brands.

So go on a reading journey by browsing the list of 130 best wine sites.

How to participate

Websites are automatically included in the contest as soon as I learn of their existence. To be eligible to the next issue of the Cellarer wine directory, the below conditions must be met:

  1. The main topic should be wine.
  2. Producing estates and wine sellers are excluded. Some of them run wonderful websites but the type of information is different.

If you disagree with the directory criteria, please comment below or e-mail me.

You can follow the directory evolution by subscribing to the feed on websites blog RSS.

Once the above conditions are fulfilled the websites are also considered for addition to another tool: a search engine dedicated to wine and food.

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5 Responses to “The ecosystem of wine websites”

  1. Roger Mills says:

    Hi Cellarer,

    Would like you to visit our website and get listed on your top 130. We have better numbers than many you have listed, but more importantly we have over one hundred professional videos about wine and winemakers. Spend a day with Manfred Krankl, or Justin Smith or one of the many we have done shows about. Our mission is to bring wine drinker and winemaker together.
    Sincerely, Roger Mills and Steve Jarvis, wine nuts.

  2. Hi Roger,
    Your site looks great. Be confident that it will be computed with the other 310 contenders for all the future issues of the quarterly directory of wine sites.

  3. dudeguy says:

    It’s ok to have a comment.

  4. The stats you have of my site are insanely low. 1000 visits a month? They haven’t been that low since the first 3-4 months it was in existence, over 3 years ago.

  5. Terry,
    Congratulations on your high traffic! There are no actual traffic stats here because it is impossible to gather the stats of all the sites. It is not a question of workload. It is because such figures are not publicly available.
    In your case this traffic metric is indeed growing.