Top 100 wine voices in 2013

Traffic data shows which wine websites are most popular this year. (Here is the method.) Below is an analysis of this ranking of wine sites.

Apps and magazines

And the winner is…Having an off-line reputation clearly helps. This is easiest for the paper media — as illustrated by the presence in the Top 10 of the Wine Spectator, Wine Enthusiast, Decanter, Dr. Vino and Robert Parker.

Most incumbents are not going away but web apps now also dominate the Top 10. These are Snooth, CellarTracker and Winezap. The top “independent” wine writers are Jamie Goode, Jancis Robinson, Dr. Vino, the French Scout (Please discuss “independent” in the comments.)

In the last few years the wine web offer has immensely diversified. There now are many quality wine critics who blog on line. The Top 100 attempts to highlight writers that you should discover. Only the “better” 20% of the websites are shown. Well, “better” here is not an opinion but an evaluation of which sites are most popular.

How to participate

Websites are automatically included in the contest as soon as I learn of their existence. To be eligible to the next issue of the Cellarer wine directory, the below conditions must be met:

  1. The main topic should be wine.
  2. Producing estates and wine sellers are excluded. Some of them run wonderful websites but the type of information is different.

If you disagree with the directory criteria, please comment below or e-mail me.

Here are the metrics I use for rating the wine sites. You can follow the directory evolution by subscribing to the feed on websites blog RSS.

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5 Responses to “Top 100 wine voices in 2013”

  1. Marc says:


    Just wondering why a wine-dedicated website like didn’t make it into the ranking ? Is it because you didn’t know it or because the performance wasn’t good enoug ?

    Thank you,


  2. پارتیشن says:

    What do you think drinking wine will benefit the body I disagree with it.

  3. Todd French says:

    The statistics shown for Wine Berserkers are completely off. The site has more than 40,000 unique visitors each month, and 250k total visits each month. These ‘estimates’ should be amended

  4. Hello Marc,
    Thank you for the heads-up. Your site could not make it into the top 100 because your audience is not very big. It now shows at number 183.