Here is a showcase of winery websites. It is a pleasure for the eyes. I have two remarks.
It takes money
I fail to note a little winery in the list. This might be because only the big operations can afford to pay for web development.
Firms pay for looks
Conversely companies pay for a beautiful picture. It seems many big wineries buy projects on their visual appeal and not on their usability. The side effects include:
- bad navigation,
- lack of search functionality,
- hardly readable content,
- loading problems,
- uselessness on mobiles.
There should be a user department in companies. What do you think?
Tags: business, design, development, marketing
